What Happened to Coffee ?
The days when we wont to wake up in the morning, grab the morning newspaper, and brew up a wonderful cup of coffee, have started to disappear. Unless you’re a morning person who can get out of bed hours before anyone else and someway start the day without the typical morning rush then consider yourself among the lucky one’s. If anything, people are usually running around the house, getting the kids ready, getting themselves ready, and running out the door. Some days they manage to squeeze onetime into the morning routine to roll through a drive-thru coffee stand or even worse, a fast-food restaurant, to pick up a cup of java. Or they can wait to get to the office where they brew up the cheapest stuff that their employer can get, as you load it down with cream and sugar. How can this be? How does what’s supposed to be among the most reposeful and satisfying routines of the day become part of the rat race.
As you probably know, coffee is 2nd most significant commodity in the United States of America. Obviously, whenever you turn on your TV to watch the news you’ll know what is first. But the coffee industry is big business, what you get at the fast food restaurant or at the office doesn’t even touch on the quality that has out there. It’s funny how anything that doesn’t come out of the can is considered gourmet coffee. Gourmet coffee isn’t something that you can’t shop at the food market; the most expensive stuff there doesn’t even begin to touch on the quality that has available. Coffee roasting has become an art form.
In a day when big companies use computers to do the dirty work, small specialty companies are still doing it the old-fashioned way with their experience and their brains. Roastmasters spend years honing their craft, and their experience is what makes for a great cup of coffee. These companies rely on freshness and quality to compete with the big boys who stock the food market shelves or ship it out to your local drive thru. You won’t see any of their commercials on television, even real late at night when there has the cheapest air-time.
These specialty companies are successful simply based on their reputation. They work to get the highest grade beans from everywhere the world. They test everything to be sure the quality is as good as it gets. And so they baby it. Gourmet coffee is usually roasted in small batches to guarantee that nothing can go wrong. The time and temperature is completely under their complete control, and experience tells them when the beans are roasted perfectly. Any imperfections and the beans are tossed out and a new batch starts. They can do anything with coffee. They can create the perfect blends, add the best flavors, and guarantee that you’ll get the best cup of coffee that you’ve ever tasted. They rely on word of mouth, reviews, and tasting competitions to get their name out there. In most situations the only way to place an order with them is through the internet. Gourmet Coffee sites are everywhere on the web, but it is often hard to determine where is the best place to go. And believe or not, most of their coffee costs no longer that what you invite a bag of beans at the supermarket that have been sitting around for a few months. But best part about it’s that you can have all of this in the comfort of her own home. This may give you the little extra that you need to get out of bed in the morning time.
Tags: coffee, flavor, gourmet coffee, small batch
